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Spring flowers

03,Apr 2013 News

White blossommagnolia-and-yellow-flower

Yes, we are all under the spell of these gorgeous and elegant blossoms. ?Spring is here at Kifu no Sato!




The countryside?alive with tradition!

21,Mar 2013 News


It was a 3-day event packed with action, meeting the buyers and media from around the world, which almost made me forget that I was in Japan!

During the whole event, we were trying to define what “luxury” meant. The discussion started in one of the seminars we attended with all the other Japanese exhibitors. The words by Everett Brown who is an advisor to government ministries to promote inbound tourism were most encouraging. In a nutshell, he said, “tourists can experience the living Japanese tradition through their interaction with elderly people in the countryside”. On the same note, Vinay Dube, senior vice president of Delta Air Lines related his episode with a taxi driver in Kyoto which epitomized what luxury meant to him. The cab driver offered to take him to a Zen temple 5 minutes away rather than driving him for 45 minutes to the requested one which would be too late to enter upon arrival. I thought to myself, if this is luxury, we have a good chance of expanding our business as we have a lot of potential for these kinds of spontaneous heart-to-heart exchanges in the countryside.

Thank you to all the buyers and everyone who came to talk to us during the event! Please keep in touch and from time to time check the news section on our website to find out what’s new in the Japanese luxury travel market!


The ILTM(International Luxury Travel Market) Pre-tour takes place in Okayama

11,Mar 2013 News



We are privileged to have received a group of international buyers and media on Saturday 9 March, 2013 who are here to attend the first ever ILTM event to be held in Japan starting 11 March.

Sam Botros from Luxury Leisure, Australia commented,

“I had a great time staying with you as I felt right at home. Very warm welcome by all your staff and team…I can’t wait to be back again.”

Regarding our dinner, Lucy Jones, an editor from the Luxury Travel Magazine said,

“the best steak I have ever eaten.”

Thank you for choosing to come to Okayama. It was a great pleasure hosting you!

The New English Site Launched on 11 March 2013!

11,Mar 2013 News


Check out our new English website at www.kifunosato-ryokan.com.
We welcome many viewers from around the world and hope to inspire you to come and stay with us in Okayama.
Do browse the attraction section to find out what cannot be missed during your stay in Japan from the world-class art of Bizen pottery to the “Castle in the Sky” to the local premium beef steak!

Chosen as a quality luxury ryokan in the ILTM

08,Mar 2013 News



Kifu no Sato in Yunogo has been chosen as a quality luxury ryokan in Okayama to participate in the upcoming ILTM(International Luxury Travel Market) in Kyoto in March 2013. The ryokan, the home of seasonal melody, will introduce its own “samurai culture” tour at the event.

Two pretours have been organised by the Japan Tourism Agency and the one taking place in Okayama will bring the overseas guests to stay at our Kifu no Sato ryokan in Yunogo.

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