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The countryside?alive with tradition!

21,Mar 2013 News


It was a 3-day event packed with action, meeting the buyers and media from around the world, which almost made me forget that I was in Japan!

During the whole event, we were trying to define what “luxury” meant. The discussion started in one of the seminars we attended with all the other Japanese exhibitors. The words by Everett Brown who is an advisor to government ministries to promote inbound tourism were most encouraging. In a nutshell, he said, “tourists can experience the living Japanese tradition through their interaction with elderly people in the countryside”. On the same note, Vinay Dube, senior vice president of Delta Air Lines related his episode with a taxi driver in Kyoto which epitomized what luxury meant to him. The cab driver offered to take him to a Zen temple 5 minutes away rather than driving him for 45 minutes to the requested one which would be too late to enter upon arrival. I thought to myself, if this is luxury, we have a good chance of expanding our business as we have a lot of potential for these kinds of spontaneous heart-to-heart exchanges in the countryside.

Thank you to all the buyers and everyone who came to talk to us during the event! Please keep in touch and from time to time check the news section on our website to find out what’s new in the Japanese luxury travel market!


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